Semiotics is the theory and study of signs and symbols, especially as elements of language or other systems of communication. Common examples of semiotics include traffic signs, emojis used in electronic communication, and logos and brands used by international corporations to sell us things—"brand loyalty," they call it.It is a key study into the evolution of human consciousness. English philosopher John Locke (1632–1704) tied the advancement of intelligence to three steps: understanding the nature of things, understanding what to do to achieve whatever you wish to achieve, and the ability to communicate these things to another. Language began with signs. In Locke's terminology, signs are dyadic—that is, a sign is tied to a specific meaning.
Professor Danesi, renowned for his groundbreaking work in semiotics and youth culture, has made remarkable contributions to our understanding of popular culture and its role in social evolution. His extensive publication record includes influential textbooks on linguistics and semiotics and a fascinating series on advertising as a sign system.
The image on the left shows Professor Danesi with Professor Paolo Granata. Professor Danesi was presented with a Semiotics T-shirt and the Semiotics Award.
It was an informative lecture that indicated the importance of studying signs and symbols, evident everywhere and used by everyone.
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